Stella Artois isn’t seen as a summer beer, so we were challenged to give it a role in this key selling period while still keeping a connection to its European heritage.

For our audience, the best part of summer is the time they get to spend on vacation. So we inspired them to get the most out of the whole summer by realizing that ‘vacation’ is just a state of mind. With the right mindset, you can enjoy that feeling all summer long.

This ran as a national TV and social campaign. The summer-long effort was also supported by localized OOH, radio, experiential, digital display and social.