Toptal
Marketing Vertical Launch @ Cannes
We created an integrated campaign to promote the launch of Toptal's new marketing vertical at Cannes.
This campaign included a Toptal branded cabana and happy hour, event materials, paid ads, organic social media efforts, partnerships with media outlets, and additional promotional strategies.
Happy Hour
Toptal was one of only four brands to have a branded happy hour at the festival. To promote the launch of Toptal Marketing and inform attendees of our offerings, we created a fun, premium video that played on loop in the background of the event.
The Winners Circle
In partnership with The Drum, we created
“The Winners Circle”, a video series where we interviewed the creative minds behind the
2024 Cannes Lions award winners.
Check out the videos here.
