Stella Artois believes that the best present is being present, so we flew three dad's from around the world to New York City to surprise their children on Father's Day.
"The Best Present for Father's Day" generated 33 million impressions, 3.8 million worldwide views, and almost 40k social mentions for Stella Artois.
2019 Webby for Best Unscripted Video
James Baldwin, an 18-year Army Veteran, began losing his vision three years ago due to an injury sustained during his service. He lives with a prosthetic left eye and limited vision in his right eye. James was one of the first customers to experience Xfinity Stream on NuEyes e2, allowing him to watch TV again for the first time in years.
You can watch James’ story here, including James’ reaction to seeing his wife Claudia, for the first time using NuEyes.
I’m in the process of updating this section, but in the meantime, check out some of the B2B projects I worked on while at Toptal.
Our Stella Artois Global client tasked us with making a digital content flight that would illustrate that Stella, typically seen as a beer for special occasions, can instead be the beer that makes every moment special.
With the help of animation and design studio Scholar, we created a series of :15 videos, digital OOH cinemagraphs, and static OOH highlighting scenes of holiday magic. Each drove the brand message that Stella is the beer that makes little moments special, not just big ones.
After a successful launch, we wanted to continue to drive awareness and trial to Oreo Thins by injecting playful sophistication into the everyday.
A Moment of Fancy shows how it feels when you take a moment to enjoy an Oreo Thin.
In everyday situations, we playfully dramatize that feeling with surprisingly sophisticated elements.
We also launched two new flavors, Lemon and Chocolate, during the campaign.
And a Gif, where we created a custom oil painting of a very willing co-worker.
Stella Artois believes that making the most of summer doesn’t have to be about a change in location, it can be as simple as a change in mindset. So why go on vacation, when you can live the vacation mindset, right in your own neighborhood. While you may live year-round in New York, you can spend all summer soaking up the sun on the Hudson Riviera. That’s why Stella Artois and Hollywood A-Lister Idris Elba were there to remind you to make home the place you want to write home about and take every chance you have to live like you’re on vacation via a national TV and social campaign. The summer-long effort was also supported by localized OOH, radio, experiential and digital display.
Heritage brands are bringing back vintage-style swag. So we created and dropped Soup Swag, a collection of functional fashion for Chunky Soup fans.
We launched our Cyber Monday collection with 7 limited-edition Soup Swag products available online for 7 days only. To date, the activation has generated 49 media placements, totaling 71.8MM earned media impressions with an overall quality score of 8.2.
Head & Shoulders shorts for the Power of the Whiff. Women love the scent of Head & Shoulders so much, they'll do anything for a whiff...
Comcast helps veteran Tom reenter civilian life - and he pays it forward to other vets.